This will be the first in a series of
posts about Social media architecture/framework. Ensure you read the prelude to
this series posted last week.
Note some of this info will be repetitive from
post to post, this is done to ensure the info is emphasized.
NOTE: THERE ARE OTHER TOOLS, SITES,
AND WAYS THIS CAN BE DONE, THIS IS JUST ONE WAY!!!
Architecture is defined as the profession of designing buildings, open areas,
communities, and other artificial constructions and environments. As it relates
to social media we are talking about an environment or community.
First thing is first,
what are you trying to accomplish? Who are you trying get noticed by?
Before we create the
architecture/framework or plan we need to decide what we want to accomplish and
Once you have
determined that, figure out what message you should send to accomplish this and what your personnel brand should be.
The definition of a brand is: recognizable type of something: a distinctive type of something.
This means, you need to decide what is your brand? Are you a PM, are you a
developer. What are you? What is your brand?
Are you doing this to have fun or for professional reasons
If you are a recruiter you will want to brand yourself as such. Utilize
your brand to find candidates, promote your openings and company, connect with
other recruiters to exchange ideas and knowledge.
If you are a candidate, you will use it to brand yourself as a great
candidate, connect with recruiters and hiring managers, learn more about
companies and search for jobs.
So now you know all that, you need to decide what your brand is. Before you
do you might want to see what is already out there on you. Google, Bing, Yahoo
yourself. See what is being said out there. You might be surprised. While you
do that set up some Google alerts and have the results emailed to you so you
always know what is out there on you.
In part 2 we will talk about some of the different social media sites.
Helping people connect with their Destiny”