This is going to be a prelude to a 5 part series on social media architecture/framework for individuals.
First thing is first, what are you trying to accomplish? Who are you trying get noticed by?
Once you have determined that, figure out what message you should send to accomplish this and what your personnel brand should be.
The definition of a brand is: recognizable type of something: a distinctive type of something.
This means, you need to decide what is your brand. Are you a PM, are you a developer. What are
you? What is your brand?
If you are a recruiter you will want to brand yourself as such. Utilize your brand to find candidates, promote your openings and company, connect with other recruiters to exchange ideas and knowledge.
If you are a candidate, you will use it to brand yourself as a great candidate, connect with
recruiters and hiring managers, learn more about companies and search for jobs.
For the purposes of this subject we will focus on the avenues below:
Lastly be sure you utilize the correct Buzz/Key words that will ensure your blog, post, website, etc.. has the greatest chance of being found. ( See post on TSO)
The key to Social media, whether for your company or your self is your brand, and making connections. But remember you need to keep up with it to get the most out of it. As with anything you will only get out of it, what you put in. Also do not be afraid to pick up the phone and make a call to one of your social media connections. That is called taking it to the next level and creating a tangible connection
Helping people connect with their Destiny”